Snus Review: General Long White Extra Strong

General. The brand of the vikings, from the manufacturer Swedish Match that still tops the lists of the market share in both Sweden and abroad, released this gold piece in April 2012 together with the non-white extra strong, long portion variant.

It's original portion brother came in on the market with a bang - laughing in the face of the nicotine sensitive individuals in an arrogant manner. 20 mg/g of nicotine. What. Oden's had when this was relased been topping the nicotine race with their 22 mg/g product "Oden's Extreme", but had luckily (?) worked some magic on the PH level, making it not hit you in the face with a sledge hammer, but rather be decently strong for a longer time.

The General though had no mercy. You put one in with your morning coffee and god knows what would happen. People loved and love it.

Enter the General Long White Extra Strong. Swedish Match chopped off 2 mg's of the nicotine content, making it slightly weaker, but still in the extreme range.

The can looks super slick. All the colors mix well together, and I have to say I love the winged design on the catch lid. The dark red color surrounding the "extra strong" hints to your subconcious that shit's going down if you put on in, while the white calms you down a tad.

The smell is extremely similar to General White; a light and refreshing citrus aroma with some pepper and hay surrounding it - the sensation is almost minty to the smell, giving your nose a nice sting.

Whilst looking in the can I noticed the portions do not come in the loved and well-known star formation like any other white portion from Swedish Match does. This bummed me out a little bit, but also took me on a bit of a nostalgia trip to the times when in fact all portions were displayed like this (a mess). Nothing major, and I don't really care, since you screw up the neat packaging after having a few portions either way.

So yeah, long portions. Long portions are awesome. If you love snus but are concerned the ladies (or men) will notice your portion goodness sitting tight under your lip, then look no further. It's thick as a mini portion, but longer than a regular portion, meaning you are ensured perfect gum contact for nicotine release and ultimate discreetness. SM has really jumped on the long portion train, launching both General and Göteborgs Rapé in the format. I have a strong feeling this will pretty much be the standard in a few years. Good stuff.


Now on to the flavor. Like any other General (except for the Mint, Wintergreen et cetera), citrus will be in the forefront of your senses. The white portion dulls the darker tones of the tobacco as well, making this as fresh as the Göteborgs Rapé, and in a way a little bit similar in flavor tone. Fresh, citrusy, a slight hint of pepper, and very light tobacco together with a touch of saltiness.


For some reason I can barely feel the nicotine in this at all. Don't get me wrong, it's not weak, but at the same time it is in no way overbearing. I might admittingly have taken my nicotine tolerance and put it on a plane to the Siberian forests though, so new snus users, proceed with caution. This still has nicotine enough to kill a small animal, but - if you are not a small animal or a baby, I would say you have nothing to worry about.

The drip is minimal, but delivers great satisfaction flavor and nicotine wise.

An awesome product. I do prefer the Original Long Extra Strong to this one though, but having leaned towards white portions more recently, this will make a great contribution to my daily rotation.

Get sum'!